From 1980 to 2018, before becoming The Guru of Peace, Jay Robb changed millions of lives with his protein powders, nutrition products, fitness clubs, weekly TV segments, radio show, bestselling diet books, website, and sold-out seminars. After living in the San Diego area for most of his life, in 2018, Jay Robb reset his life by moving his business and his family to North Palm Beach, Florida for a new chapter and a new adventure (he tells about his move in his song The G.O.P.). He felt a new calling in south Florida, so he became the Guru of Peace and returned to his hippie roots of the 1960s and 1970s by letting his hair grow, dawning his teal headband, growing his sideburns, and slippin’ back into his faded bellbottom jeans and classic “Beatle Boots.”

The G.O.P is also the CEO of Jay Robb Enterprises, Inc, based in North Palm Beach, Florida, where he and his beautiful wife Beth (aka Mrs. Hippie and the love of his life) run their companies. The G.O.P is a husband, father of four, and—even though he is still a very young man—is the grandfather of two.

“Daily meditation helps reveal the present moment that is hidden because you are looking at life through your rearview mirror.”

—The G.O.P.