The G.O.P. (aka Jay Robb) is a politically incorrect spiritual guru who has dedicated his life to spreading peace and love everywhere.


The G.O.P accomplishes his mission with his peace movement, rock album, books, videos, The Hippie Hut (peace and love gift store in North Palm Beach, FL), clothing line, website, blog, books, podcast, protein, and newsletter, along with his 21-Day Life Reset program, which is an easy-to-follow plan that can turn your life around in three short weeks!



From 1980 to 2018, before becoming The Guru of Peace, Jay Robb changed millions of lives with his protein powders, nutrition products, fitness clubs, weekly TV segments, radio show, bestselling diet books, website, and sold-out seminars. After living in the San Diego area for most of his life, in 2018, Jay Robb reset his life by moving his business and his family to North Palm Beach, Florida for a new chapter and a new adventure (he tells about his move in his song The G.O.P.). He felt a new calling in south Florida, so he became the Guru of Peace and returned to his hippie roots of the 1960s and 1970s by letting his hair grow, dawning his teal headband, growing his sideburns, and slippin’ back into his faded bellbottom jeans and classic “Beatle Boots.”

The G.O.P is also the CEO of Jay Robb Enterprises, Inc, based in North Palm Beach, Florida, where he and his beautiful wife Beth (aka Mrs. Hippie and the love of his life) run their companies. The G.O.P is a husband, father of four, and—even though he is still a very young man—is the grandfather of two.

“Daily meditation helps reveal the present moment that is hidden because you are looking at life through your rearview mirror.”

—The G.O.P.

The G.O.P chillin' with Mrs. Hippie at their Hippie Hut Store in North Palm Beach, Florida.

Join Me On My Mission

“I invite you to join me on my mission to spread peace and love everywhere. The first step is to join my Hang Loose Peace Movement so we can join hands in helping others find inner peace. This peace movement begins from within.”

Peace, love, and hang loose…

The G.O.P.